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About
Who We Are
A Colorado-based, veteran-founded advisory firm advancing veteran leadership across the outdoor industry.
We work at the intersection of recreation, careers, entrepreneurship, and advocacy to help veterans, mission-driven organizations, and outdoor-focused enterprises build sustainable impact.
Grounded in over two decades of military leadership and real-world business strategy, we translate service-driven values into scalable solutions that strengthen communities, grow resilient organizations, and elevate the outdoor economy.
MISSION
To get veterans outside and thriving, connecting them to the outdoor experiences, community, education, and careers that restore purpose, and uniting the organizations building those pathways.
VISION
A future where every veteran has a clear entry point to the outdoors, for wellness, for community, for learning, and for a career in one of America's fastest-growing industries.
OUR WHY
We believe veterans bring unmatched leadership, discipline, and a service-first mindset to the outdoor and business ecosystem.